Investors from Alphabet Holding worried about Google's quarterly report. Most anxiety they cause increased costs for the purchase of company TAS (traffic).
In most cases, concerns associated with massive and rapid transition from fixed-line users of personal computers to mobile devices. This makes the position of Google depends on different companies, one of which is Apple. As shown quarterly report, Google spending in the last quarter of last year exceeded forecasts. This confirms the concerns expressed.
“Google depends on Apple, when we talk about mobile search on the iPhone gadgets. This is really a problem, in fact now become increasingly looking to mobile devices” – said one of the professors of well-known business establishments.
In his opinion, This has a direct impact on company costs increase, related to obtaining revenue.
It turned, that the fourth quarter of last year turned out to be almost 2 billion loss-making, the same period 2016 of the year. If speak about 2017 year as a whole, the profit decreased by 35%.
With all of this, Alphabet Holding's share price increased by 12%. Even if you take away 3% decrease, after scoring the financial accounting documents, it becomes clear, that particular cause for panic.
