Ukrainians are more likely to pay for online games and access to additional features on social networks. In Ukraine, there are about 16 million players, of which about 4 million constantly spend money on online games, average payment gamer 15 UAH, According to interview with Alain Degrik (Shevtsova), LeoGaming head.
Three-quarters of Ukrainian Internet users regularly play computer games and visit sots.seti. Four out of ten of them incurs costs - buy titles on PC or console, pay a monthly fee for access to additional features on social networks, or buy virtual items in games and accessories. A year ago, only three players have spent the money on this kind of entertainment.
It turns out, that the country is almost 16 million people have ever played in some electronic game. Interestingly, most players are not among teenagers, and in the group 25 – 34 of the year. These are the people, like me, who began playing as children or teens. Dynamically growing the percentage of gamers, who believe the game rest, ie people, who play for a few hours every day. Today every fifth player highlights on entertainment in the network for at least 11 hours a week.
The sharp jump in the number of players is not only a cultural phenomenon, but also an omen of, that virtual space is becoming more serious trading market. Согласно опросам в этом году за возможность играть заплатило на целых 40 percent more people than in the 2017.
Most often, the payment for the purchase of the game is the game - so says 58% respondents. But a year ago, there were 77%. This sharp drop is due to the fast growing popularity of other forms of entertainment - the players, eg, They are more willing to pay for a subscription to a social game, buying apps on mobile devices or virtual items for games.
In fact, the biggest commercial potential can be seen in the segment of freemium games. Freemium – social and browser games, which are mostly provided free of charge, and only at the moment, when you want to accelerate the development / bleeding or have additional virtual goods, You have to pay for it. Usually, small amounts. But such micropayments with a rapidly growing number of players create a more promising market.
Interesting, that a significant percentage of people, playing virtual farm, eg "Rural Life"- are women over the age of 25 years old. They are also the group that leaves the game the most money. However, women are increasingly pulling up the entire Ukrainian market of games in social networks. the men, More and more willing to pay for games on PC or console. If they play online, it tanchiki, fishing simulators.
It is increasing not only the number of players, willing to pay for participation in the game, but also the amount of, которые на эти цели нужно потратить.
