Social networks are an increasingly popular. Many people can not imagine life without them. The entire world communicates and uses information through services, such as Facebook, Twitter, YouTube, Contacts, Classmates. The number of social media users is growing all the time and spend more and more time using them.. 
Think for a moment on the, Why do you use your phone today?
so here, the number of active users of social media in the world is currently 2,789 billion, of which up to 2,549 billion using them with mobile devices. The most popular website in the world, what might have been expected, is Facebook. He already has 1,871 billion users, of which 44% are women, 56% men. 87 percent use it on mobile devices, but 55% They do it every day. Every day is placed on a site 350 millions of photos and "Like" button is pressed about 6 billion times.
Among the social networks of the CIS should be noted Contacts, more than 85.000.000 person, in Ukraine – more 25.000.000 person, In general, VC reported about 350 million. person. Of course, there are people who have multiple accounts, many buy VKontakte accounts for earnings for the promotion of goods and services, respectively 1 a person can have tens or hundreds of accounts, but you can not doubt the power of social networks.
Internet users post on social networks a lot of information about themselves, pointing to their interests, tastes or preferences. VKontakte succeeded, persuading people, to share such information about themselves as a status, communication, education, Friend list, age, floor, Address e-mail, Place of Birth, interests, career progress, a list of favorite things, worship, political views, purchases, photos and videos.
Social networks have become a chronicle of our holidays, shopping and holidays. In this way, they become an ideal target for marketing activities. Advertisers know the most intimate details of life and social networks users can offer their products and services with the highest precision.
Since accurate data is used for advertising, customer behavior research, to send personalized promotional materials. With more number of innovations introduced in VC, the more tools for advertisers, which are analyzed create data around the world.
All data, we provide free of charge, social networks are marked, tied to a particular place on earth, and sorted for resale to advertising and marketing agencies. This way, you can take advantage of "free" tools, because it is not you purchase services, You is for sale.
Marketers and brokers findings include them in other data about your customers, creating the so-called personality profile, on the basis of which to draw certain conclusions. An example may be banks, which collect information on all of our financial transactions, having a huge amount of data on our theme. It's not just about the amount of earnings data, but also information about places, where often we buy, companies, whose services we use. With this information, the bank has the opportunity to offer to the client's profile on the basis of the history of its accounts and transactions.
By combining the data from your account, such as Facebook, and the profile of online shopping, you can immediately get an idea of the needs and preferences of the client. After introduction of the data with information from other sources, in a relationship, eg, the most frequently visited places of activity on social networks or location history to quickly create accurate, deep profile, which is important for new services. Profiling of this kind is a big advantage, because thanks to it you can eliminate unsuccessful marketing campaigns. analyzing the data, we can determine our profile: age, profession, earnings. Learn the history of online shopping, and maybe even of all purchases made by credit card.
Social networks give us the possibility of building contacts with other people, but because, they must make a profit, it also acquired in exchange for as many as possible of our data. By posting content when we share our beliefs, interests or preferences, but, as it turns out, all this can be turned into profit. More than a billion Facebook users updated their status in good faith, changing the details of his life and publishing pictures become the largest free labor. Thanks to these actions Facebook has reached a point in more than 180 billions of dollars. Analysis of your social network and its members, says a lot about your life, political views, and even sexual orientation.
Of course, not only mentioned in the article uses the social network business model, which is to sell to advertisers users. In the world there are thousands of companies, We are moving in the same manner.
