Consider, what is a personalized search and why webmasters and SEO professionals it is important to better understand its meaning.
User activity indicators are individual
Simply put, data about the user's activities set criteria based on the previous activity of the user and search queries, that includes query data, user information and the information in the documents. Search engines are set to gather as much information about the user, accumulating data on its activities.
The fact, that are not only evidence, that picks / in contact with the user than, but also information on, that he does not choose (the so-called bounce indicators). The system of indicators is used to create a possible model for future searches.
How to strengthen the personalized search
It is important to note, that examines not only the data of one user, but also the data of whole groups. Personalized Search is hardly an alternative to existing methods of search engine optimization. Consider the aspects of optimization / creation of the site to which you should pay attention to deal with the prospects of personalized search.
Areas for Analysis
- demography - must take into account the obvious demographics of users, which may relate to the subject site. performing seo website promotion you must also make sure that the geography, subjects (sport, politics) or even age category effectively directed. The thematic nature of personalized search results will be grouped before they are classified by the search engines. Activity outside the site (link building, Social Media Marketing) It should also be possible to target.
- Relevance profile - a potential category of topical relevance. As well as the construction of phrases, relevance profile plays an important role in optimizing your site. Indexing based on the construction of sentences, sampling concept and the probability of a similar influence on the optimization. During the processing of the results of a search engine determines possible matches. Moreover, most thematically oriented visitors, who come to the site can add it to your favorites. This indicates, there are plenty of external opportunities for off optimization.
- Targeting keywords / phrases, Strategy of construction - it is an important aspect of search. Construction is logical fraz-, What you should pay attention to. Moreover, taking into account fluctuations personalized ranking, Success is determined by the amount of traffic optimization.
- quality content always is a significant aspect of. The activities of the user is analyzed in the light of the time spent on it, even scrolling pages is taken into account. Writing competitiveness and unique content has a positive effect on the personal relationship to site visitors, the so-called private rankings. The more effective resource for information, the higher ranking factor.
- Search results Conversion - experts in the field of the header is more than likely be able to observe a high level of conversion, at the time the sites in search results. Search results that are better than others will be converted promoted higher in the results list. Working with page title and meta description plays a major role in getting results for Personalized Search. Attraction analysts and testers will play an important role not only in the higher ranking site, but in its conversion.
- update - The next sphere of importance - this update documents and pages. In this area, users are able to view the default data. The system can track the model of user behavior in requests for current information. It is often such that "money pages", that drew traffic before, can now experience a significant loss of its. In such cases, it may be advisable updating or creating new pages, unrelated to the subject site and connect them with the help of internal links. Depending on the nature of the content more fresh content, respectively, will be very popular.
- Print this page / tab - some aspects of the system considered bookmarks and page printing as one of the indicators of, the page is in demand and is actively used by the user. The surest approach – is the creation of all conditions. This is done, to the end user it easier to visit the site. Despite, that printed pages can lead to dubbing information, Try to make sure that they are not numbered. Try to make a feature Google Bookmarks how to more user-friendly.
- site visitors - search engine prospects, logical completeness of structure is also one of the main factors. The success of a good web site is definitely its design, which then sets the tone of his. If multiple types of users will drop to the page, and will make such actions (Add to favorites, send print, subscribe to RSS). It also subsequently improves the relevance and profile will add value landing pages within a given group of users.
- traffic analysis - there is a great need to use the analysis to understand the organic and paid traffic, understanding of the general model, critical elements, circulation paths, etc.. This information will be in great demand when working in the field of search engine optimization and user activity metrics. Great attention should be paid also to the user's behavior.
What's next?
We are faced with the difficulties arising from the instability of the scope of search engine optimization, that in fact is true. Although the guarantees were never; after analysis – this is just another technology, which is part of the picture. Basically, the whole thrust of Search Engine Optimization is now focused on a user-defined flow.
The ordering of search engine optimization is of great importance, because it is estimated to increase the possibility of traffic on a daily basis.
