Comprehensive promotion SEM (Search Engine Marketing)- a comprehensive strategy to promote the company in the search engine, which includes advertising links (AdWords), associated with the optimization of the site and its positioning (SEO). The goal in this area is to increase the visibility of the company in a leading position among search requests, related to Company Profile. 
Research and analysis show, that the average 50% website traffic (this percentage varies from industry) created by the search engines. Most companies, where income depends on the activity on the network, Actions performed in parallel, for positioning and advertising AdWords. According to experts, this tactic – It is the best solution, because of this we can be sure, that the company will be well exposed in the search. BUT, Consequently, you can count on a steady flow of new customers.
AdWords
AdWords is a paid advertising, it is displayed not only in the search, but throughout the Google Search Network, including web sites and applications. Advertising appears in the form of commercial links.
AdWords is shown at the beginning and at the end of the first page of search results, queries, related phrases of the company, which contributes to increase sales and attract new customers. Sponsored Links can also show on Google Play, Google Shopping and Google Maps, as well as on Google partner sites.
each company, depending on the set yourself goals, herself can choose a payment system:
- CPC (determination rate for each time a user clicks on a search engine);
- Vcpm (determining rate per thousand ad impressions);
- CPA (definition of cost-per-conversion - conversion);
SEO
SEO (Search Engine Optimization) a set of actions, associated with the promotion of search engine, the purpose of which is not only a promotion on the top position in the natural search results on the phrase, related to Company Profile, but also the realization of the goals now. SEO is not only limited to the release site in the desired phrase TOP3, since entrepreneurs know, it does not always guarantee an increase in sales. Therefore, currently SEO – this is bigger, than just positioning site.
SEO performs the following actions, as:
- site optimization;
- content marketing;
- linkbilding.
