Recently, the company Lincoln is going through the best time. Previously, the brand was the embodiment of high status and luxury, but in the battle to take Japanese companies and companies from the EU. After this, Lincoln began to buy only conservative motorists.
Certainly, the company tried to interest in purchasing new customers, constantly improving the look of their models and their technical dopratsovuvav. However, all efforts were in vain. It should be noted, the average age of clients, buying model Lincoln, is 58 years.
Do not talk about sales figures, are very small for this scale brand. That is why, the company decided to go to extremes and completely change the image of Lincoln. exept this, the development of brand new models will use the best technology to Ford.
Despite this, tested sources report, the company did not even think to move to production of compact cars with affordable price tag. It would not be a bad exit for Lincoln. Exactly how the brand will get out of the crisis, will be declassified later.
