If you study the statistics more in detail assorted studies, that conducted electronic marketers and merchants, will significantly, it all comes down to a simplification. The most effective are those landing pages, in which there is nothing superfluous. Distracting elements are removed, есть лишь всеми любимый призыв действовать. 
How to improve your conversion page landing page? A few simple tips from the web studio Impulse Design professionals for whom the creation of landing page that bring a steady income is commonplace.
Tip One - do not load.
page, about which we are talking, - target. This means, that it must comply with the same goal:
- buy;
- subscribe;
- to order;
- friends - yes Do purposes you can think of few?
The most important thing for, landing page that worked, - the page to only one goal and ruthlessly get rid of all the excess. one suggestion, one button / form.
If the proposals you have a lot, "Podselyat" them to others it is not necessary. Create a new page for them. Otherwise, decide to operate the user will not work - it simply will not be defined with a choice of two or more proposals!
Do you need such a useless failure? If shorter, this advice sounds: reducing choice, you increase conversions. Do not forget, that the call of interest from the prospective buyer you have all 5 seconds.
Tip Two - verticality.
Page, which sells, always has an excellent format. Your proposal should not be split into columns - arrange all the necessary elements vertically centered on the page. It is the placement of information focusing. If the submission of proposals affecting the interests of the visitor of the page, then the vertical "flow" can smoothly lead the reader to a treasured element of action - button or form.
If the sides of the page "score" content still want, position there is not a major, and additional information - reviews, photos or anything else. These data should be challenging, so that the reader does not lose interest in the main text.
Important: bulk sales letter should not "break" the various separators - pictures, videos, etc., so as not to slow down the reading of the visitor and do not distract him.
Tip Three - no nonsense.
The path between the visitor and the desired reading your aim should be free. No "beautiful", animation, images and other distracting details! Simplicity - the main thing.
the, that will remain on your landing page, must directly serve the conversion of "accidentally looking" real client. Each pixel landing page must convince the visitor to the need for action.
What you need to leave?
- Bright, bright and eye-catching headline.
- Concise textual information about the benefits of. There is all-powerful saying "brevity - the sister of talent".
- Any image in high quality, demonstrating the benefit offers - Photo, schedule, any chart. This item is replaced by a similar fashion videos.
- Effective call to action.
- Very noticeable button, causing a desire to click on it.
Remember brevity and simplicity: Do not overload the graphics component of the landing page; do not place video, if you already have a picture, and vice versa; Do not treat the reader with a way to action button other elements.
Council fourth - the right design.
A very effective move - use the brightness, to draw attention to the basic elements. Motion, dimensions, colors, location - all of which can be applied to isolate selfish header, button or form. After all, they have to literally throw in the eyes of the reader.
By the way, excellent and catchy title of the button can even replace text visitor information. Finally, He did not come to read stories, and purchase or subscribe.
And on the landing page is useful to use various navigation elements - arrows, signs, etc.. They subconsciously lead the visitor in the right direction - to the STA-element. To increase the conversion, Leave the overall design of the page calm, but to highlight the key elements of the brightness and the effects of landing page.
Tip Five - "no!"External links and pop-ups.
The increasing complexity of navigation on your landing page, and the more links, leading to other sites - this "Doctor Evil" for the conversion of. Attract visitors to your landing page is extremely difficult, but lose it as two fingers on the asphalt. Special, If your landing page, there is a way out - links.
It is important to remember, landing page - this is by no means side is not part of the site. This advertising campaign. therefore, if you managed to attract a potential client's ads, title and other details, and he just walked out of a foreign link - is the end of his "career" buyer.
How about pop-ups? Here and think there is nothing. It has long been known, that this element is annoying the hell out of Internet users. This is one of the main reasons for refraining from action!
Maximum, it is possible to leave this idea - a window with gratitude after the target action. therefore, not to lose potential customers, boldly "pull out" of the landing page all the weeds - links and pop-ups.
P.S. these simple 5 tips to help you create just such a landing page, which smotiviruet potential customer stay on your site. Do not neglect these recommendations, because the landing page of the site - it is his face, and it must be like, and to attract a larger audience to your project.
