Only carefully thought-out approach to work and correct its direction will be the beginning of effective Internet marketing. These search marketing tools, as contextual advertising and promotion in search engines, для обеспечения потребностей пиара ресурса используются в первую очередь. 
what is it – effective advertising on the Internet?
BUT. Extremely effective advertising on the Internet is a Website promotion, specifically – place your ad in issue no advertising, and in the natural search engine issue (that is, the withdrawal of the resource in the top of the keyword).
Positive aspects of search engine promotion:
- Appeal specifically to the audience, which is engaged in the search for information by entering keywords (target audience actively searching).
- The effect of the duration of advertising, since forever remain with you the results of which are given only to the mere preparation of the site to promote.
- advertisement, you get, It has no negative “advertising” effect, and all because, that Internet users do not consider search engine optimization, as advertising.
- This kind of Internet advertising is relatively low prices.
But, There are some downsides to this method, the, what, Using search ads, to achieve the desired results need time, sometimes even months, already makes it unsuitable for short-term projects. And this is a significant limitation. But for long-term projects, this method is the most effective method of promoting resource.
B. Laws, which exists and operates search advertising, distinguish it from the search engine promotion. Accommodation in the advertising area of search systems - this is what the contextual advertising site.
Положительные стороны контекстной рекламы сайта (is meant contextual advertising Placing only the search engines, on the search results page and is tied to specific keyword and geo-region):
- The contents of your advertisements can be changed very quickly.
- Efficient use of the budget due to the fact, that can be quickly setup advertisements on different regions, which means, advertising is displayed at different times.
PPC Internet advertising cost and lower clickable compared to search promotion in a number of industries are key constraints.
Both Internet marketing tool has its limitations, so you need to use them effectively in the complex. This is the best solution.
Harmoniously combining the positive aspects of marketing tools, and avoiding reefs, and an integrated use of the Internet marketing tools, all mortgage advertising effectiveness.
For the formation of the budget for online advertising using several components:
- The very creation of the Internet advertising process (the development or preparation site, as a media vehicle, optimization for search engines is the case with mediakontekstom, creating banners, etc).
- The main item of cost is usually the cost of Internet advertising.
- A percentage of the cost of accommodation is the cost of consultants (if the use of marketing services firms, true, sometimes the cost of their services reach 100%, and the efficiency is almost zero).
The approximate range of budget on advertising internet marketing firms varies from a few hundred dollars and above, However, when carrying out the company's own budget is several times less.
