More 7 billions of dollars - in a bag estimated value of Big Data-as-a-Service (BDaaS) at 2020 year. This bold prediction, but backed up by statistics, increase in the cost of the IT industry 31%. year after year.
BDaaS is the processing of large data, cloud computing, offered as part of service. Tools of this type are particularly relevant in the field of Internet Marketing, так как позволяют точнее работать с рекламой продуктом для конкретных групп потребителей.
amount of information, that we leave on his network, growing almost daily menu. At the same time a significant part of the company is currently undergoing a digital transformation. An increasing number of companies, advertises itself on the network, but also the percentage of Internet users, blocking ads. Adding these four elements to answer the question, Why Big Data, and therefore, BDaaS and plays an increasingly important role.
Analysis of data from multiple sources, It can bring tangible benefits - effective advertising campaign means high sales. Some companies endeavor to create and implement their own tools Big Data, but a large group puts on external solutions, that is, it is on BDaaS. Why?
"The analysis of the data key are two problems: find an appropriate relationship between the information and, as a result, its monetization and time, in which this can be done. Processing and transmission of "on demand" data – it is not only cheaper, but also much faster compared to the scenario, in which we are building from scratch its own infrastructure Big Data " , - explains Piotr Prajsnar с Cloud Technologies.
Ukraine, but, in this respect, not one of the best. Although managers promise in reviews, that they intend to implement solutions in Big Data. One reason for this state of affairs can be theoretically high costs. BDaaS sector seems to solve this problem.
A source: Cloud Technologies, Markets and Markets, inf. own
