Even well-prepared information site may not have the desired result, if you do not take care of a good landing page (landing page). She can determine the success or losing campaign.
- What it is mainly characterized by the effective landing page?
- It collected 10 Simple Tips to prepare an effective Landing Page
- 1. catchy headline
- 2. underlining the benefits
- 3. High image quality
- 4. Concentration of goals
- 5. Information, which dispels doubts
- 6. telephone number in a prominent place
- 7. Support for social proof
- 8. Making attractive buttons
- 9. Clear and not too long form
- 10. Appearance
- worth checking out!
What it is mainly characterized by the effective landing page?
No one, single template how to make a landing page which will give you a guarantee of success. However, there are a number of rules to be applied. If you do that will increase your chances of a conversion. efficient creating Landing Page, lessons for which are provided below, It might help you in the future to attract the user's attention to the attractive characteristics of the products in your campaign, but it will be better order a landing page the professionals.
It collected 10 Simple Tips to prepare an effective Landing Page
1. catchy headline
It will be one of the first things (if not the first), which will draw the customer's attention. You need to pass in the title, what could be the most significant for the customer. To emphasize the most important advantage of the performance goal (purchase, Contact i t. d.) or choose the most characteristic product, you are selling.
for example
“Do not delay, realize your dream about the car today” (car loan),
“Warm sea and cold drinks await you” (rest in warm countries),
“You get tremendous discounts on first purchases – offer is only valid until the end of the week” (discounts for subscribers to the newsletter).
With a little creativity and the consequences may surprise you.
2. underlining the benefits
The benefits of buying your product or your services should be at the top of the landing page and must be underlined. Let it will not be the typical features, and market advantages, its distinctive elements of the market.
If you're selling a computer, emphasize, that he was the fastest and most affordable on the market, so that all its actions take by x% less time, than counterparts. If you offer a holiday in Cyprus, highlight the main features of the hotel or the most popular local attractions.
3. High image quality
You've heard the Chinese proverb: “a picture is worth more, than a thousand words”. You need to move it to the base landing page. If you sell a product, desirable to display it on high resolution images or 360-degree panorama. If you are selling a service, should do so, on the landing page that there was a person inspires confidence in their appearance.
It is necessary to refuse photos that look artificially. Consider organizing a photo shoot in your company. Its fruits you will repeatedly come in handy. For the organization of good pictures think about the constant cooperation with a professional photographer (often it is a cheaper solution, than buying the necessary equipment and studio rentals).
4. Concentration of goals
Landing page refers to the type of page, where you need to allocate a specific purpose – and it is necessary to focus. Examine each item and think, whether it is necessary and whether it relates to goal, you set for this page.
Many cases proves, what, eg, Menu landing page – It is superfluous and distracts attention from the fact. Make sure, what is really necessary and useful, and limit the, Landing Page that do not need.
5. Information, which dispels doubts
On the other hand, in the text, you sign on the landing page, basically we need to present all interesting details about, what do you sell.
Yes, have landing pages that are limited, eg, only form, focusing on attracting Disabilities (common practice, eg, in the financial sector or the real estate), but it is advisable to respond to landing page to all questions, that your potential client will be able to ask yourself before making the decision to move to the next step.
6. telephone number in a prominent place
case, if the client before the end did not find the right information, place somewhere on the top of the landing page customer support phone number, to which he will be able to call. Sometimes the client for final decision lacks one small detail.
After placing the numbers, near the phone must be an employee, which will be able to give quick and professional advice. To make this possible, do not just enter the phone number. Also worth a place next to the clock number, in that it works in your company.
7. Support for social proof
For a decision, so that the client did not think about the deception about your company or sell products, write, what they think about your customers or partners.
If you have the appropriate permissions, publish on the landing page reviews. Show positive feedback about the product or related to the cooperation with your company. You can view statistics about how, how many people have already bought the products your company. You can also specify the number of people, that you trust. Or, If you have already helped some customers for its solutions, it is possible to attract and. And so on, and so on…
8. Making attractive buttons
When a client is under the influence of, What is written above, I had already decided to move to the next step (purchase, sale or any other purpose), he will need to press the corresponding button.
Buttons should be, first of all, noticeable (if the landing page long, Think about, their place in 2-3 places), high, contrasting, Call to action ("buy", "buy now", "to order", "Go further", etc.. d.).
9. Clear and not too long form
Standing element landing page, or direct its sequel, It is a form (order, booking, registration ...). It can already be placed on it, but it can also appear after clicking on the appropriate button.
Anyway, the form must be clearly presented, different from the rest of creation, show for what it is, comprise a seat where the consent (the data processing, etc.. d.), and have at least the required fields (each additional field will affect the conversion).
10. Appearance
Landing page design can affect the "to be or not to be" campaign. You can take into account all, but if the creation will look unconvincing, unreliable or ugly, it will have a negative impact on the first impression of the company. trust, that not only aesthetes pay attention to it.
If your landing page is, eg, one large sheet with black red, randomly laid out text, without photo with overly bright buttons, it will be difficult to inspire anyone trust. Besides (and perhaps even in the first place), landing page must be one with the image of the company and drawing the selection presented in the newsletter. Remember this.
Lendingovaya page example which is shown below, It contains the main points, to consider when you create it.
worth checking out!
If you have a few ideas, how to create a Landing Page for free, should test them and make sure, which one is the most effective. It can be used for this, eg, Free Google Analytics tool. Remember, but, to conduct research on a large enough sample to do so, that the results were not statistically reliable. You can also order Landing Page Online http://digitalsite.com.ua
