The service can boast 3 million subscribers. the dynamics of growth is getting better and better. But what lies behind this success?
Хотя до создания существенной конкуренции(Spotify and Apple Music) the company is still far, Tidal certainly shows good growth. Twelve months after the, both entered the game Jay Z service exceeded threshold 3 million. subscribers.
Tidal secrets of success
Последние два миллиона пользователей Tidal присоединились к сервису в период с осени прошлого года. This is a significant acceleration of, the cause of which lies primarily in an attractive proposal, exclusive materials and many audio format options.
In addition to the catalog 40 millions of tracks, Tidal also offers video. The biggest driving force services, is the presence of exclusive materials. for example, The Life of Pablo – альбом Канье Уэста – был прослушан 250 миллионов раз в течение 10 days after start, а песня ANTI певицы Rihana собрала 1,4 million plays within 24 hours.
Rights holders seeking to publish their albums Tidal for two reasons:. First of all, here are very attractive conditions. And secondly, all easy to control.
All the time ahead
Tidal slowly approaching Deezera, which according to the latest results may boast 3,8 миллионами платежеспособных пользователей. Yet it is far from Spotify (where subscription pay more 30 million people) and the popular Apple Music (about 11 millions of users).
by the way, Tidal owners found, As for 45 percent of those 3 millions of users are subscribers HiFi plan - for 40 dollars a month, they have access to high quality music. And you use this service?
