Sony неоднократно удивляла сторонников интересными, innovative ideas - but often (for different reasons) finished products or do not appear at all, or never went beyond the Japanese market. The company launched an initiative program called “Future Lab Program”.
Rather than hide from their competitors solutions company Sony хочет с помощью Future Lab Program выставлять свои прототипы напоказ пользователям. Она хочет чтобы пользователи их оценивали, and then sends the information about them. Shortly speaking, the aim is to use the feedback to improve prototypes, to have confidence, что работы идут в правильном направлении.
We do not know until the end, how big is the proportion of users in the creative process. In the best case will be able to test prototypes. But it is quite possible, all limited to reading and watching the official publications and checking the "innovations" in action during a specially organized show.
I kstati, to hold the first show – уже объявлено. Оно состоится 12 March, Texas, during the SXSW conference. Prepared for it with a working prototype of the name "N" – It is a gadget with a touchscreen interface. The details remain unknown. The device is presented only in the following video:
