Its existence the company began recently – at 1997, when the automobile plant began to build in the Chinese province of Anhui. I initiated the idea, collecting several public companies and small investors, which became shareholders Chery – Wuhu city hall (Wuhu). The European Ford factory equipment was purchased for twenty-five million dollars and purchased a license to manufacture the chassis at the Seat Toledo.
Cars, We started off the production line already 1999 year, but due to lack of official permission, Chery sales carried out only on the territory of the province, local government bought them for service in taxi. But in 2001 year, when the Shanghai company SAIC acquired twenty percent of shares, Chery Automobile had the opportunity to use its license and started to deliver their cars throughout China and abroad. The first foreign buyer of Chinese products became Syria.
It was opened and began to work productively Automobile Research Institute, whose efforts were aimed at the development of the industry. Started cooperation with such giants as Mitsubishi corporations in Japan, Lotus Engineering in England in order to produce competitive world-class cars. Italian designers Pininfarina and Bertone, who worked on the brands Ferrari and Lamborghini, Chinese cars have given the aesthetic appearance of the outside, and inside.
And if the first machines were not of sufficient quality, because of what has been heard many complaints against them, but nowadays the situation has changed – the machines are constantly being improved, whereby the level of worldwide sales growing, so buy a car today can be Cherie in all countries and on all continents.
The company ranks first in China, as the largest car exporter, and 2007 year released its first millionth car. No other car brand can boast such rapid development and rapid spread of its products. This is not surprising, the Chinese were able to gather together under one roof the best experts of engineering industry.
The company has set a goal – deliver a quality car at a reasonable price. And for the whole time of its existence it has remained true to this principle, and with an enviable constancy is on display customers and more new models of its own production.
