Samsung promotes smartphones, LG, in turn, relies on household items.
they say, that advertising is the engine of progress. But as it turns out it is not worth the small money. This is well said to amount, which to promote their solutions allocate the largest companies.
Probably, everybody agrees, that large companies are Samsung and LG. From the report of Yonhap News Agency, we learned, Koreans spend much money on advertising. In the case of Samsung refers to the amount of 10.2 billion, а LG – 1.1 billion. In both cases it refers to the previous year's expenditures.
As regards the relationship with 2015 year we should talk about a significant increase in advertising costs. Samsung has spent about last year 15% more, LG on a 21.4% more.
For what, basically, these amounts were spent? details, Unfortunately, We do not know. Можно лишь предполагать что Samsung потратилась на продвижение Galaxy S7, Galaxy S7 Edge and unlucky Galaxy Note 7. LG also went up to the order of advertising with the mind, promoting not only smartphones but also household appliances.
This year the trend will not change soon.