At present, people, usually, most of the time away from home, therefore, the role of advertising and audience increases by public transport. Transport outperforms traditional media because of modernity and dynamism. Media and community-based programs to reduce static designs advertising free architecture from designs of advertising - the future of outdoor advertising for transit advertising.
Why Advertising on transport boards?
Motion. Moving vehicle attracts attention more than 5 times more, than static. In that case, If the entire span of the average route (about 17 km) all pedestrians will join hands, то это будет около 17 000 thousand. person. One bus for one day passes around 500 km.
Image. Advertisement on the boards of transport - it is the only way to large-format outdoor advertising in the city center, where prohibited static advertising media. This type of advertising is as probable for consumers as a premium format at a price below the billboards. Vehicles with on-board advertising - it is an integral part of the infrastructure of the city and a European symbol of the city landscape.
Gay. Research suggests, most likely consumers are loyal to the location of advertisements on the sides of the vehicle. This type of advertising is a kind of decoration of the city.
An essential element of the media mix. The presence of transport in the media mix speeds up the work of other media.
effectiveness. A high level of memorability and brand advertising information (about 70 %).
economy. The lowest CPT in outdoor advertising. Sociological studies confirm: advertising on the sides of vehicles on the effectiveness and efficiency of equivalent static commercials, and the cost is much lower.
Originality. A huge area for placing advertising information and some features of vehicles (doors, wheel, window) make it possible to place the custom creative layouts, that absolutely will attract attention and will decorate the city.
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