You can engage in the promotion of sites and attract visitors, but if users will not engage in targeted acts, which in this sense? The goal of competent promotion and website maintenance is an increase in conversion. It is important not simply to increase the number of visits, but also to turn every user into a client or reader, depending on the business direction.
Website conversion is the ratio of the number of website visitors, who performed any targeted actions on it to the total number of visitors. For commercial sites, conversion is expressed in the volume of purchases made, for informational – in the number of regular readers, subscribers, commentators. High conversion is an indicator of the success of the operation and promotion of the site, low – indicates the presence of errors, which urgently need to be corrected.
How to measure website conversion?
The easiest way to measure online store conversion. Placing an order and making a purchase will be evidence of increased conversion. In that case, when the purpose of the site is not sales, Conversion measurement is carried out based on counting the number of target actions, committed by visitors. This could be filling out a form., news subscription, registration in the game, etc..
In this way, conversion is measured taking into account the completed target action. In relation to the number of all site visitors to those, who performed the action you need, you can calculate the conversion rate. Knowing this indicator, You will be able to evaluate the effectiveness of website promotion and develop a strategy for further promotion.
How to increase website conversion?
As conversion increases, the profitability of your business increases. Every website owner should strive to increase the number of customers and reduce the number of regular visitors, not interested in the product offered, services, information.
To increase conversion, You will need to perform certain actions throughout the entire period of development and promotion of the web resource:
- Create a comfortable website with a clear navigation system, user-friendly interface, structured menu. It is necessary to provide visitors with easy access to information, to save them time searching. Upgrade your site as it becomes outdated.
- Post accurate information, which will be useful and interesting to visitors. Company information, descriptions of goods and services, information about ongoing promotions - everything must be real. Happened repeatedly, when the organizers of competitions were forced to award valuable prizes to one of 5 – 6 participants, and how do you understand, they were counting on a larger number of participants in the action. If the user does not believe the materials he reads, he will leave the site.
- Set current prices. The cost of your products should not be much higher, than competitors. Constantly monitor changes in the market, to offer customers goods at a favorable price.
- The website design should be modern and unique. The external design of a web resource has a great influence on the level of trust in a company or online store.. Beautiful and neat design helps increase conversions.
- Product descriptions must contain high-quality photographs or video materials with product presentation. If the potential buyer does not have enough information about the product, then he will go to another site, to get them. Try to offer complete information in a convenient format.
Site, meeting the requirements of visitors and able to satisfy their needs, has a high level of value. The conversion of such a web resource will also be high. To make your Internet project successful and profitable, it is necessary to take into account the interests and needs of the target audience in the process of its development and promotion.
