view 5 SEO-experts on content marketing
Founder and head of the department of strategic development of the company Orbit Media Andy Krestodina.
There are several factors, expressly indicate, that your content works:
- When the article on websites and blogs of your direct competitors look suspiciously familiar. If so, in the role of the raw material is taken your content, that points directly to the quality and performance.
- The number of subscribers, natural traffic and virtual platforms rating grows even if you are temporarily absent from the workplace.
- sales department does not have time to process applications.
- Boss offers additional funds for the development of a blog site.
- Increasing your authority in the eyes of the mass media.
Generally speaking, quality content marketing, on which you work, more than one year will attract everyone's attention. the service's popularity will grow, snowballing. Similarly, with earnings, и неважно на чем вы зарабатываете – на ссылках, Adsense or monetize traffic through such a reliable partner as WMGroup, if you spend the right policies on content marketing, then clearly this notice.
Creator of The Brian Carter Group, ideological and director of the marketing department, Brian Carter.
First of all, Determine the purpose of the work. what is it? Only then indicate the direction, you can get to work. Content marketing works with established criteria, is the starting point to the beginning of the promotion. First, install the target criteria:
- If you need the involvement of the target audience, so, working to increase the rate of interest to posts. The minimum threshold involvement in posts, social media should not be less than 1%. clear, the higher the coefficient of engagement, the better and the higher traffic, better monetization.
- Consider, the audience is different, using methods of psychological analysis, to identify, what content is needed in a particular case. Permanent traffic analysis - an excellent tool in this situation.
- Your goal - to sell? Then focus efforts on creating the right content, which will attract potential buyers. In the end, it pushes content to buy, but the way, that a potential buyer came to the site, not so important.
First of all, determined with the objectives, Then make a list of necessary actions to achieve a result.
Content manager and strategist at the company MedTouch Mariah Obedzinski.
Content Marketing for me - it is a fascinating story. I take my profession, as an opportunity to remind users about the importance of one or another invention, views or events. And, I rarely stand the purpose of the supply of content out, it should be well veiled.
User, read the text, must dimly understood, that it is something we must, something is missing. This is a hidden marketing, When you write about the important things by chance, and the reader remembers the passing flow and meaning, albeit vaguely. Such marketing is designed for long-term interest, which over the years will only grow.
And the best proof of the effectiveness of the content marketing is a feedback. It's simple, People love to share their opinions, leaving comments, or sharing the news on social networks. If marketing works, you are sure to notice the gradually growing excitement around the site.
"The Executive Director of Content Marketing and Monster Company editor Margaret Magnarelli".
to understand, content that performs the functions assigned to it, you need to pay attention to:
- The total number of visitors, but what is more important - the number of individual page views. This statistic provides excellent data for reflection. Indeed, one article can "shoot", second to none. Anyway, you see, how the content, up from the date of publication. It is necessary and useful indicators.
- Time, that visitors spend on the site. For me it is an important indicator, insofar as, the higher quality content, the longer the readers linger on the pages of the online resource.
- Well, and the most obvious indicator of the right direction to work with content marketing is a profit. Converting traffic speaks for itself. Besides, you hold constant stats, analyze and draw conclusions, how this or that content affect the profit.
But the analyst - is not everything. Experienced content marketers eventually learn to identify in advance, what content was capable of, aimed at attracting audiences, or an increase in sales. It's a bit different. Traffic growth is not always increases sales. Therefore, the content is created, clarifying goals. caught, of course, articles, that perform both functions, but it is a rarity.
"Director of the Department of content marketing and the editor of the company MedTouch Christoph Trapp".
What you can learn, whether advertising has worked on TV or on billboards, posters? It all depends on the goals, that you set at the beginning of. Also, with content, you do not know the results, until you analyze the level of implementation of this goal. If your goal was to increase brand awareness, then compare the situation before the publication of SEO content and after. The brand has become more recognizable? traffic increased? Your company's name is mentioned more frequently in the media and news sites? If yes, so, you have succeeded and content marketing works.