Americans lead the discussion about, whether to give the right to sell ISPs history visits to the client's browser to advertising agencies.
Advertising agencies somehow have to become more efficient. Consequently, We must develop the so-called Big Data Marketing. This requires data, for example geolocation and most visited sites – online shopping and social networking. В первом случае рекламные агенства будут знать какие магазины физически посещает клиент, in the second case in which the Internet sites he buys something and through what social network you can bring in a particular resource.
the debate continues in the United States of, whether to allow advertisers to buy the browsing history of users the Internet-providers. Moreover, The latter does not have to obtain special permission from their customers.
The proposal came from the Republican Party and was openly lobbied part of American advertising agencies. The fact is that from a legal point of view of service providers currently required to maintain the confidentiality of its customers, so they can not yet give consent to the processing of information to outsiders companies.
If no FCC, neither Congress rejected a proposal Republicans "customers will not be able to, prevent Internet service providers in the opening of their confidential information. This will lead to the fact that providers are able to trade this information, consequently generate more revenue ", - said Senator Edward Markey from the Democratic Party.
Although negotiations are still ongoing, in the event of such a scenario is not excluded that the providers will be put into its list of new service, namely the possibility of closing the information from the prying eyes of advertisers. In principle, providers will still receive money from anyone by advertisers or client, important to increase profits.
