Contextual advertising is an effective way to introduce the promotional material for different users. Finely tuned contextual advertising encourages users to action. What advantages brings a kind of advertising?
The idea of contextual advertising is simple - on the internet pages displaying ads that are interested in a certain range of users. If everything is done correctly, the user responds to this ad, because its content is adapted to the actual needs of its. How it works in practice?
The operating principle of contextual advertising
supposing, что вы ищете профессиональное горнолыжное оборудования. Previously searched for information on the Internet, interviewed the relatives and friends, but none of them helped you properly. And here you go once at one of the forums in search tips, and get advertising equipment you need. You do not feel irritation in connection with the advent of advertising, conversely, glad to, that "someone" read your thoughts and well-matched to their ad.
Options content
Among the contextual advertising system for advertisers, the most popular - Google AdWords, на его примере и будем разбираться. Контекстная реклама в AdWords выступает в двух вариантах. The first option involves, that the advertisement is displayed in the search results, directly on the search engine page, second – on the pages of partner sites.
Shortly speaking, it works, After selecting the keywords for advertisements, Google picks up the web page given Internet user requirements. Contextual advertising can be directed to these phrases, words or topics. By properly selected keys depends effectiveness of a particular ad. Make fine-tune your keywords to the beginner will be very difficult, лучше обратиться в специализированное интернет-агентство “Laymnet” https://www.limenet.kiev.ua/kontekstnaya-reklama/.
Advertising costs depend on the ad network, but usually, CPC awarded on the basis (“cost per click - ppc). You can also choose a different payment method, which is a CPM (English. cost per mile - CPM).
At this point you have to ask yourself the question - how the, that advertising reaches the target user? And perhaps this is due to the action of special algorithms. They analyze the content of all pages where the ad code, whereby a content website profile. The ad appears only when, where website content related to the subject of the ad.
The content is very important flexibility and accuracy. Flexibility in determining advertising budget, precision in the definition of the target audience - the separation caused, in particular:
- sex;
- on age;
- location.
Council! When selecting an ad network pay attention to the possibility of self-monitoring of the campaign, on which you can easily draw conclusions for the future.
contextual advertising – it is a well without a bottom. Выше я очертил только общие контуры, it is best to check in practice.
