So you have decided to open a shop, it seems that this is no big deal - for that you need a website, load and Advertising. However, there is an error, who commit novice traders. It happens that mistakes are permitted at the very beginning, let's see what kind of mistakes can make a new entrepreneur.
Delivery
The most problematic thing in the Internet trade in delivery. A huge country, great distances, and although there are quite a number of companies providing services for the delivery of goods, but many of them have their own problems and difficulties. Such a delay on payment of the goods, week delay may be, two, and maybe a month. Thus, you may experience problems with working capital. After all, you need to pay suppliers, to pay salaries and rent during.
Further, there can be problems with punctuality, there are cases, when the goods are just lying in the warehouse at the deliverer, because all carriers are busy or do couriers with delivery delay. Plus there is a risk, the courier simply disappear from your product. Losses associated with it must be considered when drawing up a business plan.
payments
there are companies, who work with bank cards reception, such as ChronoPay, CyberPlat, Assist. However, to get started you need to sign a service contract, it may take a month or two, collect the necessary documents, conduct test transactions. Popular in Ukraine way of payment via SMS, it also has its limitations, such as the price and bill payment operators. There can also be delays of up to one and a half months.
People
Someone believes people more, someone less, but to search for a business partner and selection of staff responsible should be approached. To choose the right person is not very easy. Problems can arise many, it can be a business partner, which may be public enemy number 1 and to suppliers and employees, who bungle, slaughter work. Just technicians, from which much depends, errors in the site, safety, etc.. Still fresh memories of, It was revealed as a big security hole some scripts online stores, when through a search engine could find customer data. Trust me, holes in the software you can find a lot of, if you put some effort to it, it can be a tool in the competition as well.
positioning
It would be naive to believe, that the opening of the store, you will have a big attendance and once you start selling your product or service. You need to have a clear idea of the niche, in which you are going to work. there are niches, where competition is low, However, opportunities for earnings or attendance as limited. In other niches the competition is high and expected, a breakthrough can be very long, as it will take a lot of effort, time and money. The error in the positioning of a product or a niche the most common among beginners.
serviceability site
Surprisingly, It is taken for granted, hosting that will work like a clock 24 hours a day, 99,9% time in a month ( of the year). However, it is not. In Ukraine the rate of service in some companies may not be achieved 90%. The same operation site may violate DDOS attack, ordered by one of the competitors. Prices for such services on the black market from 100$ per day, not so much, however, the damage from this can be significant. This lack of sales and problems at a hoster. Therefore it is better to choose a hosting site, which is able to reflect the DDOS attack.
Suppliers
From the smooth operation of providers depends much. If the product is not in stock, then you will have nothing to sell, and then it's lost profits! The same often happens, that a certain percentage of spoiled goods, during transport or shipment of someone that overlooked etc. Zakladыvayte % such goods in the calculation of loss contingencies, it can be from 1% to 3%. Just diversify supply, if someone from the vendors there are problems, so you can always replace it.
The lack of a business plan
Too many novice traders simply do not have it. There are simply some settings, We will sell fish or furniture or clothes. No goals, work strategy, No calculations or models of income and expenses. In the end, all this leads to sad results. And it was possible to sit down and make a simple business plan, which calculate at least an approximate figure of expenditure and income, often already at the paper exit, your trade would be unprofitable. However, you save both time and money and thought out in advance, any losses, costs and risks can be avoided and how to fight them. As in chess, think several moves ahead, This will help to avoid obvious mistakes.
