Every modern company or brand has a logo, basic concepts of corporate identity and a common vision of, these elements must be combined in the advertising and informational materials, visual design office, branches and points of sale, regardless of their size and the number of. The value has everything - from the placement of the principles of signboards to rules for the use of the trademark and the type of external employees, which obliges the head to think about the formation of corporate style book, регламентирующей все параметры визуального представления компании.
Such a book is brendbuk - an indispensable and most accurate tool for each employee, which is a set of principles and rules, increase the market value of the brand or brands, and foster the promotion of literate in a changing environment. The primary information, to be contained in this document, intended, by the way, exclusively for use vnutrikompaniynogo, considered:
- description of the mission, philosophy, company values;
- basic strategies and limitations of the proposed products, their positioning and promotion;
- the most accurate and complete description of the target audience and market segmentation;
- competitive strategy;
- principles for improving the value proposition of the company;
- Basic rules for the use of visual elements of corporate identity.
Getting such projects, as development brenduka, every modern leader to strive to provide as much information as performers, which should enter into the corporate book, and we have prepared for you a kind of checklist, which will simplify the preparation of technical specifications:
- create a story or a legend, with which your company should be associated;
- list the key principles;
- analyze and precisely describe your consumer;
- define the style of communication with partners and customers;
- make a marketing plan to promote the market, Apply for a list of advertising media;
- determine the wishes of the coloring scheme, shriftam, Attach examples of the two categories, conditionally, "How to" and "how not to";
- list the character and style of the images, which may be used;
- apply existing materials with corporate identifikayey, even if it is a business card or letterhead.
Источник – http://nrc-drive.ru/