Although the global notebook market loses pace, Asus хорошо справляется с продажами ультрабуков на рынке ЕС. The manufacturer has also taken a larger share and gaming notebook market.
TrendForce Agency released a study notebook sales. Last year it was purchased around the world more 164 million notebooks, 10% of the total accounted for by Asus.
At the same time, the Taiwanese manufacturer has become increasingly popular in the sale of ultrabooks running Windows from ZenBook series, that cover 34% of total sales in this category in the EU market. High position the company holds in the category of selling computers and laptops for gamers. В первом полугодии прошлого года около 40% such units were purchased just at Asus.
Ultra more in vogue
By the term "ultrabook" hiding developed by Intel – mobile computer class, which is characterized by:
- high performance;
- elegant design;
- weight not more 2 kg;
- small thickness;
- long battery life;
- and the price is not more 2 thousand US dollars.
Часто ультрабуки оснащены сенсорными экранами. Devices of this type available on the market for several years, but only in the last year we have begun to be popular among consumers. Where did this sudden rise in popularity?
Despite, that price plays a key role, европейцы все чаще обращают внимание на такие детали как время автономной работы, high mobility and reliability. And as you know, Ultrabooks from ZenBook UX305 series is able to offer up 10 hours on one charge of the battery, and high quality, used for their production of the components provides an increase in device life.
equipment market for gamers is growing
Asus становится популярной также среди игроков. В первой половине прошлого года на игровом рынке ЕС производитель занял 40% valleys sale. Company officials say, that this year they want to increase this figure. По прогнозам Asus ставится планка на уровне 50-100% more sales of gaming laptops for players, than it was last year.
According to the analytical report of the company John Peddie Research the value of the total market for players, make:
- this year 26,12 billion $;
- 28,3 billion 2017 year;
- and 30,1 billion 2018 year.
This is due to increasing demands on the hardware's top games and the necessary expenses for the regular improvement of equipment. Не остается без внимания и рост популярности технологии 4K.
Decline in sales of laptops, и планы
According to the current report should TrendForce, that the sale of laptops in the world declined in the past year 6,3%. There are several reasons. The main thing is the change in exchange rates, affecting the economy of Europe and South America. In this case, the fall should be maintained, but in spite of this Asus plans to produce this year about 20 million notebooks.
Decline in the popularity of notebooks Lenovo
What, interesting turn of events. Recently,(during the last year and a half) among reputable online user forums there is a perception that smartphones and tablets Company Lenvo still possible to buy, but not laptops. It turns out that because of the bet for cheap accessories Lenovo laptops fast break, why even though they are cheaper than their sales went down.
Can I link these two facts? Does the company Asus could navigate and grab a share of sales at Lenovo? Answers please leave in comments, and thank you that you are with us.
