Hundreds of Apple engineers are currently working on a secret project electric (EV), which it aims to create a competitor to Tesla Motors and other manufacturers, such as Nissan or GM. This information appeared in the pages of Wall Street Journal, where "source" is associated with the giant from Cupertino and often tells the truth.
The project, codenamed "Titan"Was allegedly approved by General Director Tim Cook, a year ago. According to the information available in the Wall Street Journal, giant's engineers are working on a minivan with electric drive, to be distributed under the brand name is Apple.
The veracity of these rumors and the fact adds, what Apple over the last few years we have hired hundreds of employees, who have considerable experience in the car structure. The team working on the Titan project headed by the Vice-President, Steve Zadesky, This former engineer Ford.
This is not the first time, when we hear about cars Apple. Technology giant has repeatedly, unexpected surprises in different projects. What is worth emphasizing, Titan there will be a direct competitor to Google Car, since there can be no question about the solutions to the autopilot. Apple will be, probably, focus on competition with Tesla Motors and other members of the electric car sector.
Car would, however, a logical step. The company recently Apple It introduced its own platform car "infotainment system", based on the operating system iOS – CarPlay. It would be useful, use it for its intended purpose. Besides, if the company has a turnover of 178 billions of dollars in cash, why not invest some in the automotive industry?
Creation of this car is not really an easy task, and this may be one of the most important issues in the history of Apple.
Another point – market electric cars are not growing as fast, as one might expect. Even now known manufacturer – Tesla Motors – faced with certain problems. In the last fiscal year, sales were below forecasts, and in the IV q. losses exceeded 107 millions of dollars.
After the success of its first sedan Model S, decreased interest, mainly due to high prices. May be, save the situation upcoming premiere of crossover Model X. Problems of this manufacturer perfectly show, that the electric sector is not a fairy tale, and if Apple He wants something in it to achieve, you'll need to really make a huge effort.
Car Apple do not expect, two or even three years. Remember, that the giant from Cupertino to bring their inventions “crazy” and only then release them into production. What do you think about the giant plans?
