Brand book - the embodiment of corporate identity. This document, displaying all the visual elements of the organization, pointing, when and what form the brand elements can be used. This set of rules, which regulate the use of corporate identity and its components.
Creating a brand book allows an organization to identify its unique corporate identity, license each of its components and create a single structure out of disparate elements.
An individual brand book is developed for each company, which best suits her unique concept. However, any brand book contains certain components.:
- Logo book - section, dedicated to the logo of the organization. Logo creation, it is an important element of branding and it reveals the main principles of its implementation and use, eg, where should it be placed on promotional items, the proportions of its elements, allowed and prohibited logo variants.
- Corporate font and color - specified, what fonts (basic and additional) can be used on proprietary media and in documentation, and also describes corporate colors in CMYK layouts, RGB, PANTONE.
- Advertising and printing products - displays the principles of using the brand style on products of different formats (A5, A4) and in different types of printing, which can be ordered from the company PrintMi (eg, catalog, booklet, флаера…) taking into account all the rules for placing style-forming elements (formatting, placement of headers, illustrations) and logo.
- Business documentation - describes the features of the design of business documentation (folders, forms, envelopes, orders) and different types of business cards (personal, corporate).
- Souvenir and presentation products - rules for creating branded souvenirs, eg, notebooks, lunch, cups, calendars, packages, checkboxes, T-shirts.
- Outdoor advertising elements, as well as advertising in the media - what standards must all types of advertising for the company's products meet.
Various companies, developing your brand book, can use all of the listed sections or only some of them. A competently created brand book will help make the corporate identity recognizable and will contribute to the effective promotion of the company's products.